Privacy Policy

Last updated 1 October 2026

This policy explains what Aligned On Purpose collects through this website, why we collect it, who we share it with, and what you can ask us to do about it. It covers this marketing site at alignedonpurpose.ai. Our products at alignedonpurpose.app and coach.alignedonpurpose.app handle account data separately.

What we collect

Information you give us

When you request the Alignment Readiness Guide or open the Leadership Reflection Prompts, we ask for your name, email address, and whether you are a leader, a coach or advisor, or something else. You may also add your organization. That is all we ask for, and we do not ask for payment details anywhere on this site.

When you book a discovery call, scheduling is handled by Reclaim.ai on their own infrastructure. Whatever you enter in their booking widget goes to them, under their privacy policy, not ours.

Information collected automatically

Google Analytics records standard web analytics — pages viewed, approximate location derived from your IP address, device and browser type, and how you arrived, including which campaign or link brought you here.

Analytics is on by default and you can turn it off at any time, using the banner or the "Cookie preferences" link in the footer. If you are in the European Economic Area, the United Kingdom or Switzerland, it is off until you accept, and no analytics cookies are set before then.

Advertising signals are switched off for everyone, in every country, whatever you choose here. We do not build advertising audiences, and the advertising features of Google Analytics are never enabled.

When you submit a form, our server records your IP address alongside the submission. We use it to tell real submissions from automated ones.

Why we use it

To send you the resource you asked for.
To follow up about leadership alignment support, and to contact you about what you requested.
To send our mailing list, whether you joined it directly or by requesting a resource. Every email has an unsubscribe link, and unsubscribing does not affect anything else here.
To understand which pages are useful, so we can improve them.
To protect the site from automated abuse.

We do not sell your personal information, and we do not share it for cross-context behavioral advertising.

Who we share it with

We use a small number of service providers, each handling data on our behalf:

ClickUp — stores form submissions as records in our CRM.
MailerLite — our mailing list, whether you joined it directly or by requesting a resource.
Cloudflare — hosts and delivers this website.
Google Analytics — website analytics, only after you accept cookies.
Reclaim.ai — discovery call scheduling, on the Contact page.

We may also disclose information if the law requires it, or to protect our rights, safety, or property.

How long we keep it

We keep contact details for as long as we are in touch with you about alignment support, and then for as long as we need them for our records or to meet legal obligations. Ask us to delete yours and we will, unless we are required to keep it.

Your choices

Email. Every email we send has an unsubscribe link. You can also just reply and ask.
Cookies. Decline analytics in the cookie banner, or change your answer later with "Cookie preferences" in the footer. Your browser can also block cookies.
Access and deletion. Email hello@alignedonpurpose.aiand ask what we hold about you, ask us to correct it, or ask us to delete it.

If you are in California

California residents may request the categories and specific pieces of personal information we have collected, request deletion or correction, and are entitled not to be discriminated against for exercising those rights. We do not sell personal information or share it for cross-context behavioral advertising, so there is nothing to opt out of on that front. To make a request, email hello@alignedonpurpose.ai.

If you are outside the United States

We operate from the United States, and the providers listed above process data there. Submitting a form means your information is transferred to and stored in the United States. If you are in the European Economic Area or the United Kingdom, you may also have rights to access, correct, delete, or restrict our use of your information, and to object to it — email us at the address above and we will honor those requests.

Security

Form submissions travel over HTTPS, and credentials for our service providers are held as encrypted secrets, never in our source code. No method of transmission or storage is completely secure, so we cannot promise absolute security.

Children

This site is for business audiences and is not directed to children under 13. We do not knowingly collect their information. If you believe a child has given us information, email us and we will delete it.

Changes to this policy

If we change this policy we will update the date at the top. Material changes will be made clear on this page.

Contact

Questions about this policy, or about information we hold:hello@alignedonpurpose.ai.